Americans are shopping, but only when they are getting a deal. Consumers are taking advantage of big sales and discounts buying affordable luxuries last month. According to the International Council of Shopping Centers, revenue rose 5.5 percent in the month of September showing strong gains for big retailers like Target, Macy's and Limited brands.
Ken Perkins, President of Retail Metrics, stated, "Bargains drove the month. There were lot of deals to be had, and we expect to see that follow through the rest of the year."
Despite these strong increases in September, many retailers are showing concerns that shoppers are worried about unemployment, a weak housing market, and a tumultuous stock market. Thus, causing shoppers to look for the type of bargains that result in a significant drop in retailers' profits.
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